Galala University launched a groundbreaking industry–academia protocol with BigBang Agency, marking a significant step toward bringing students closer to the real world of advertising, design, and branding. The event took place on 2 December and targeted Level 3 and Level 4 Graphic Design students, reinforcing the university’s commitment to practical, industry-driven education.
The launch event focused on Artificial Intelligence in the Creative World, offering students valuable insights into how AI is reshaping creative industries. Through interactive discussions and presentations, students gained a deeper understanding of artificial intelligence applications in advertising, graphic design, and branding, and how these tools are integrated into professional creative workflows.
The session also introduced students to the work and vision of BigBang Agency, highlighting the agency’s role in the creative industry and its approach to innovation, collaboration, and real-world problem-solving. The protocol aimed to bridge the gap between academic learning and industry practice by opening doors to real opportunities, professional collaboration, and direct engagement with market experts.
Students were encouraged to actively participate, bringing their questions, curiosity, and ambition into the discussion. The event reflected the spirit of The Shift, an initiative that redefines how students prepare for their professional futures by connecting classroom learning with real industry experience.
