Advertising Production

Media Production

Advertising Production

Advertising Production Program

Program Overview

Do you possess a passion for persuasion centered on the relationship between image and word? Do you have the desire to succeed in a highly competitive industry and the ability to work under pressure? Is your personality flexible and sociable with a strategic and inquiring mind? If your answers are yes, then studying advertising production program is your right choice!

Advertising is about thinking laterally and developing effective brand and product campaigns. You start with a blank piece, do the hard work to get to a great idea and then choose various media to create a campaign. All businesses, from small stores to large corporations, depend on advertising to get their products or services in front of consumers. Putting together an ad campaign requires the work of both creative talent to plan, design, and write copy and business experts to manage sales and track results. Social media, print, online videos, billboards, radio, websites, TV shows, and video games are just some of the forms advertising takes today.

GU advertising production program at GU develops your ideas, art direction and copy-writing skills for print, radio, outdoor, television and digital advertising, as well as creative problem-solving skills and the ability to communicate information in a compelling way. This program aims at preparing specialized advertising producers for different advertising media according to global industry standards. The curriculum is developed to provide necessary knowledge as well as develop required skills in the field of advertising. The program will focus on helping you create engaging digital experiences built on solid creative strategy. You'll become immersed in the digital field and learn how to develop breakthrough creative advertising campaigns.

The latest in software and equipment is essential to preparing you to enter the advertising work force, which is why we keep up with current advancements in technology and industry practices. Whatever the professionals are doing and using is what you will find in our classrooms and studios. We believe that the best teachers are actual working creatives. That is why our faculty is comprised of nationally recognized experts who maintain careers on the leading edge of industry trends. They will challenge you to reach your personal creative potential.

Degree Requirements

University Requirements: (14+6) = 20 Credit Hours.

General Field Requirements: (10 + 6) = 16 Credit Hours.

General Specialty Requirements: (30+9) = 39 Credit Hours.

Major Specialization Requirements: (40+12) = 52 Credit Hours.

Total: (94+33) = 127 Credit Hours.

Learning Outcomes

Throughout this program you will develop the following skills:

  • Copy-writing and Digital storytelling, to develop effective creative advertising.
  • Creative thinking and Creative strategy, to ensure that advertising meets clients' business objectives.
  • Content creation and Brand engagement, to create strong connections with consumers.
  • Interpersonal skills and Entrepreneurship, to foster key business skills that encourage innovation and risk-taking.

Potential Career Opportunities

Majoring in advertising production program will prepare you for a wide range of jobs, including:

  • Advertising producer for local and international advertising agencies.
  • Advertising manager in commercial and public firms.
  • Copywriter.
  • Digital creative or strategist.
  • Media buyer/planner.
  • Strategic planner.
  • Web content creator.
  • Marketing manager.
  • Social media curators.
  • Digital content manager.
  • Digital community manager.
  • Account executive.
  • Marketing communications coordinator.

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Galala Plateau , Attaka , Suez

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