Required Courses | Dual Degree | Duration |
---|---|---|
52 | Available | 8 Semesters |
Language | Credit Hours | Annual Fees |
English | 140 Cr. Hrs. | 160,000 EGP |
Program Overview
For the first time in Egypt, students can earn a dual bachelor’s degree in business administration from Galala University (GU) and Arizona State University (ASU) studying at the Galala campus.
This GU-ASU bachelor’s dual-degree in marketing is a crucial step toward a dynamic career field where professionals fill several roles related to consumer behavior, analysis, advertising, market strategy and more.
The marketing degree helps students gain an understanding of the science behind consumer behavior and the critical role that marketing plays in all organizations. Students develop the necessary marketing skills needed for the competitive environment of the twenty-first century job market.
GU requirements:
ASU requirements:
Through the proper selection of coursework and other educational experiences, a marketing student may prepare for a variety of careers in areas such as:
● business development
● business-to-business marketing
● customer relationship management
● international marketing
● market research and information management
● marketing communications
● professional sales and relationship management
● retail management
● sales management
● services marketing
Career examples include, but are not limited to, those shown in the following list:
● Business educator
● Field Researcher
● Market Research Analyst
● Marketing Associate
● Marketing specialist
● Public Relations specialist
● Public Relations Specialist
● Sales Associate
● Sales specialist
● Store Manager