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Marketing Program


Program Overview

If you’re a strategic and creative problem-solver with a knack for thinking outside the box, then a degree in marketing could be right for you!

Marketing is a highly competitive and rewarding field. Businesses across every industry rely on marketing professionals to generate awareness of their brand and increase their products and services. It’s no secret that Marketing offers a wide variety of unique and challenging issues to tackle across a constantly shifting business landscape. A business must sell products to survive and grow, and it is the marketing team that decides the best way to do this by researching and satisfying customer needs. Planning, pricing, analyzing trends, advertising and promotion will all be focused on during your degree.

As a marketing student, you’re exposed to a variety of different subject areas and disciplines. For example, marketers need to understand basic business principles and elements of psychology to understand consumer behavior. Marketing graduates can apply their skills to various tasks, such as developing advertisements, creating websites, writing content, handling consumer research, and leading marketing strategy.

Marketing entails many things. Many think about advertising, but marketing is so much more than that. At the Marketing program, we work with identifying and meeting the market. It concerns understanding the customers’ needs, creating, communicating, and delivering value for the customer. As a marketer, it is your task to fulfill the customers’ needs and sell solutions to the customer in order to ensure that the company is making money and can develop new products, services, and experiences.
Marketing requires a great deal of enthusiasm as well as basic business skills. Marketing managers study business trends and try to adjust products or services to better fit consumer demands. Marketing personnel may work in advertising, direct sales, or distribution. Marketing is pervasive. As a marketing student, you have the opportunity to find the type of marketing career that aligns with your interests and strengths.

Degree Requirements

University Requirement: 20 Credit Hours.

General Field Requirement: 66 Credit Hours.

General Specialty Requirement: 48 Credit Hours.

Total: 134 Credit Hours.

Learning Outcomes

As a graduate of this program, you will:

  • Be able to critically reflect upon emerging challenges in branding, relationship marketing, digital marketing, social media marketing, and sustainability, to name but a few, and find the program of study up-to-date, intellectually inspiring, and relevant.
  • Gain skills in strategic and tactical marketing decision-making while considering the effects of your decisions on the triple bottom line: financial, social, and broader environmental outcomes.
  • Manage marketing processes and create value for the institution along with its stakeholders.
  • Apply consumer behavior theories.

Potential Career Opportunities

Marketing is a popular graduate career, particularly in the developing digital and social media areas. From TV advertisements to billboards, marketing is all around us. As a marketing student, you’ll learn to develop, visualize and communicate ideas in a way that is not only creative but practical. Even more importantly, a marketing degree opens the door to many diverse career opportunities in a rapidly growing field. You can even manage your own business.

Jobs directly related to your degree include:

  • Advertising Account Executive.
  • Advertising Art Director.
  • Digital Marketer.
  • Market Researcher.
  • Marketing Executive.
  • Public Relations Specialist.
  • Sales Promotion Account Executive.
  • Social Media Manager.
  • Brand Manager.
  • Marketing Specialist.
  • Marketing Copywriter.

Jobs where your degree would be useful include:

  • Business Adviser.
  • Digital Copywriter.
  • Event Manager.
  • Product Manager.
  • Publishing Rights Manager.
  • Web Content Manager.

Hurry to apply for a promising future.

Seize the opportunity to be unique across the first-ever smart university's campus in Egypt.


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