Galala University Executive Education

Enhance Your Career with Executive Education at Galala University

The Executive Education at Galala University offers courses designed to elevate your knowledge and skills to a
higher level of professionalism, expanding your career development and perspectives.

Vision

Executive Education at Galala University provides short & medium-term programs that add value to your professional journey. Our courses help you develop and enhance your knowledge and skills.

A set of programs will be offered occasionally, here is the first batch:

- AI and its Applications
- AI for Business
- AI for Healthcare Analytics with Python
- AI for Cybersecurity & Risk Management
- Data Analytics with Python
- Supply Chain Digital Transformation
- Sustainable Business for Circular Economy
- Gender Analysis and International Affairs
- Digital Marketing

EXECUTIVE EDUCATION PROGRAMS

GUEX001: AI and its Applications

This is a comprehensive course designed for business leaders, professionals, and technology enthusiasts who want to understand and leverage Artificial Intelligence (AI) across industries. Participants will gain a strong foundation in AI concepts, techniques, and tools, along with practical experience in
applying AI to solve real-world business challenges.

This program covers machine learning, natural language processing (NLP), computer vision, generative AI, and AI ethics, providing a holistic understanding of how AI is transforming sectors such as healthcare, finance, marketing, supply chain, and customer service. Participants will work on hands-on projects and case studies, culminating in a capstone project to showcase their learning.

Who Should Enroll?

Business Leaders & Executives – Decision-makers integrating AI into their business strategies
Managers & Consultants – Professionals driving digital transformation initiatives
Entrepreneurs & Startup Founders – Innovators leveraging AI for new ventures
IT Professionals & Software Engineers – Tech experts transitioning into AI roles
Product Managers – Leaders building AI-powered products and solutions
Industry Specialists – Professionals in healthcare, finance, marketing, and other fields exploring AI applications.

Key Learning Objectives:

Understand Core AI Concepts – Learn about machine learning, deep learning, and generative AI.
Master AI Tools and Techniques – Gain hands-on experience with Python, TensorFlow, OpenAI, and Hugging Face
Apply AI in Real-World Scenarios – Explore AI applications across industries.
Create Predictive Models and Chatbots – Build practical AI solutions.
Understand Ethical AI Use – Learn about responsible AI development and deployment.
Lead AI Initiatives – Develop strategies for integrating AI into business operations.

Program Structure:

Duration: 40 hours (5-6 weeks)
Delivery Mode: Online interactive sessions + hands-on labs + self-paced projects.

Prerequisites:

No prior programming experience required (Python basics will be covered).
Familiarity with healthcare operations or clinical processes is beneficial.

Modules:

Module 1: Foundations of Artificial Intelligence
- Introduction to AI: History, trends, and applications.
- Overview of machine learning, deep learning, and generative AI.
- Key AI technologies: Neural networks, transformers, and reinforcement learning.
- Hands-on exercise: Building a simple machine learning model.
Module 2: Machine Learning and Predictive Analytics
- Supervised learning: Regression, classification, and decision trees.
- Unsupervised learning: Clustering and anomaly detection.
- Reinforcement learning: Applications in automation and robotics.
- Model evaluation: Accuracy, precision, recall, and F1-score.
- Hands-on project: Building a customer churn prediction model.
Module 3: Natural Language Processing (NLP) and Chatbots
- Introduction to NLP: Text analysis, sentiment analysis, and language modeling.
- Large Language Models (LLMs): OpenAI GPT-4, BERT, and Hugging Face.
- Building AI-powered chatbots for customer service.
- Use cases: Sentiment analysis for customer feedback and automated support.
- Hands-on project: Creating a customer support chatbot using ChatGPT.
Module 4: Computer Vision and Image Recognition
- Basics of computer vision: Object detection, image classification, and facial recognition.
- Convolutional Neural Networks (CNNs) for image processing.
- Applications in healthcare (X-ray analysis), security (facial recognition), and retail (inventory management).
- Hands-on project: Building an image classification model for product detection.
Module 5: Generative AI and Creativity Tools
- Introduction to generative AI models (GANs, Diffusion Models, and LLMs).
- AI tools for text generation (ChatGPT), image generation (DALL·E, MidJourney), and video creation (RunwayML).
- Business applications of generative AI: Content creation, marketing automation, and product design.
- Hands-on project: Using DALL·E for generating marketing creatives.
Module 6: AI in Industry-Specific Applications
- AI in Healthcare: Predictive diagnostics, personalized medicine, and telehealth chatbots
- AI in Finance: Fraud detection, algorithmic trading, and credit scoring.
- AI in Marketing: Customer segmentation, recommendation systems, and AI-generated content.
- AI in Supply Chain: Demand forecasting, route optimization, and inventory management.
- AI in Customer Service: AI-powered virtual assistants and automated responses.
- Case study discussions: Real-world examples of AI applications in leading companies.
Module 7: Capstone Project – Real-World AI Application
- End-to-end AI project: From data collection to model deployment
- Apply AI concepts to solve an industry-specific business problem
- Present findings and recommendations to a panel of experts
- Examples of Capstone Projects:
- AI-Powered Fraud Detection Model for a financial services firm.
- AI-Driven Patient Outcome Prediction for a healthcare provider.
- AI-Based Demand Forecasting Model for a retail chain.
- AI Chatbot for Customer Service for an e-commerce platform.

Program Features:

Expert-Led Sessions – Delivered by AI professionals, industry leaders, and academic experts.
Hands-On Training – Work with real-world datasets and build functional AI models.
Capstone Project – Solve an AI business challenge and present your solution.
Interactive Learning – Participate in live coding sessions, case studies, and group discussions.
Industry Case Studies – Learn from AI strategies used by Google, Amazon, and Netflix.
Certification – Earn a globally recognized certification in AI and Its Applications.

Why Choose This Program:

Comprehensive AI Learning – Covers all key areas from ML to NLP, Computer Vision, and Generative AI.
Hands-on Experience – Build real-world AI applications.
Expert Faculty – Learn from AI professionals and industry leaders.
Industry Relevance – Focus on real-world business use cases and case studies.
Career Advancement – Gain a competitive edge in AI roles and leadership positions.
Flexible Schedules – Designed for working professionals and executives.

Outcome:

Develop and deploy AI models for business applications.
Use AI tools to solve real-world problems in marketing, finance, healthcare, and operations.
Build chatbots, image classifiers, and generative AI tools.
Understand AI ethics and ensure responsible AI use in their organizations.
Lead AI-driven digital transformation initiatives.

GUEX002: AI for Business

A short-term, practical program designed for professionals and fresh graduates to understand how AI is transforming industries, decision-making, and business operations. This semi-technical course focuses on AI tools, automation, and strategy.

Who Should Enroll?

Business Professionals & Entrepreneurs exploring AI tools.
Fresh Graduates & Career Changers looking for AI-driven skills.
Managers & Decision-Makers adopting AI-driven strategies.
Consultants & Analysts advising on AI transformation.

Key Learning Objectives:

Understand AI’s impact on business strategy.
Explore AI-powered tools for decision-making and automation.
Learn AI-driven productivity and efficiency techniques.
Understand data-driven decision-making with AI.
Discuss AI ethics, risks, and implementation challenges.

Program Structure:

Duration: 4 weeks (16 hours total).
Delivery Mode: Hybrid (Online + In-Person Workshops)

Modules:

Introduction to AI & Business Applications.
AI Tools & Machine Learning for Business.
AI for Strategic & Data-Driven Decision Making.
Ethics, Risks & The Future of AI in Business.

Outcome:

Professional Certificate in AI for Business
Leverage AI tools for efficiency and innovation
Boost your career with AI-driven business knowledge.

GUEX003: AI for Healthcare Analytics with Python Programming

The AI for Healthcare Analytics with Python Programming executive program is designed for healthcare professionals, administrators, and data analysts looking to harness the power of artificial intelligence for data-driven decision-making. This program equips participants with the skills to analyze medical
data, optimize hospital operations, predict patient outcomes, and improve healthcare delivery using AI and machine learning with Python.

Who Should Enroll?

Healthcare administrators and decision-makers seeking to leverage AI for operational efficiency.
Medical practitioners interested in AI-driven diagnostics and predictive analytics.
Healthcare data analysts looking to develop advanced AI and Python programming skills.
Health IT professionals working on AI integration in medical systems.
Pharmaceutical and biotechnology professionals applying AI for drug discovery and clinical trials.
Public health experts analyzing population health trends using AI.

Key Learning Objectives:

Understand AI’s Role in Healthcare – Explore AI applications in diagnostics, patient care, and hospital management.
Master Python for Healthcare Analytics – Utilize Python libraries (Pandas, NumPy, Scikit-learn) for medical data analysis.
Apply AI in Medical Imaging and Diagnostics – Use AI models to analyze X-rays, MRIs, and pathology reports.
Implement Predictive Analytics for Patient Outcomes – Build machine learning models for disease prediction and early diagnosis.
Optimize Healthcare Operations with AI – Improve resource allocation, reduce patient wait times, and enhance hospital workflows.
Use AI in Drug Discovery and Clinical Trials – Explore how AI accelerates drug development and trial analysis.
Leverage Natural Language Processing (NLP) in Healthcare – Process electronic health records (EHRs) and unstructured medical texts.
Work on Real-World Healthcare Case Studies – Gain hands-on experience solving industry-specific AI challenges.

Program Structure:

Duration: 40 hours (5–6 weeks)
Delivery Mode: Online live sessions + self-paced learning + practical projects

Prerequisites:

No prior programming experience required (Python basics will be covered).
Familiarity with healthcare operations or clinical processes is beneficial.

Modules:

Module 1: AI in Healthcare – Foundations & Applications
- Introduction to AI and its impact on healthcare.
- Key AI applications in hospitals, clinics, and pharmaceuticals.
- Ethical considerations and regulatory compliance (HIPAA, GDPR).
Module 2: Data Handling & Visualization for Medical Analytics
- Understanding healthcare datasets (EHRs, clinical trials, genomic data).
- Data cleaning and preprocessing techniques using Pandas and NumPy.
- Medical data visualization with Matplotlib and Seaborn.
Module 3: AI in Medical Diagnostics & Imaging
- Machine learning models for disease classification and prediction.
- Deep learning for medical image analysis (X-rays, MRIs, CT scans).
- AI-powered diagnostic tools for pathology and radiology.
Module 4: Predictive Analytics for Patient Care & Risk Assessment
- Building predictive models for patient readmission and risk stratification.
- AI applications in early disease detection (diabetes, cancer, heart disease).
- Personalized treatment recommendations using AI-driven analytics.
Module 5: NLP for Healthcare Processing Medical Texts & EHRs
- AI-driven processing of electronic health records (EHRs).
- Named Entity Recognition (NER) for extracting medical terms from text.
- Sentiment analysis for patient feedback and clinical notes.
Module 6: AI in Healthcare Operations & Resource Optimization
- AI for optimizing hospital workflows and reducing patient wait times.
- Predictive modeling for staff scheduling and resource allocation.
- AI-powered chatbots for telemedicine and patient engagement.
Module 7: AI in Drug Discovery, Genomics & Clinical Trials
- AI applications in drug discovery and molecular simulations.
- Genomic data analysis with AI for precision medicine.
- AI-driven clinical trial analytics and patient recruitment optimization.
Module 8: Capstone Project – AI for a Real Healthcare Problem
- A disease prediction model for early diagnosis.
- A medical chatbot for automating patient inquiries.
- AI-driven hospital optimization for resource management.
- Industry case studies: AI in hospitals, biotech firms, and insurance companies.

Program Features:

Live Expert-Led Sessions – Learn from AI and healthcare industry leaders.
Hands-On Python Projects – Gain practical experience with real medical datasets.
Real-World Case Studies – Explore AI applications in hospitals, pharma, and health insurance.
Capstone AI Project – Solve a healthcare AI challenge with guidance from mentors.
Globally Recognized Certification – Earn a certificate upon completion.

Why Choose This Program:

Industry-Relevant Curriculum – Designed with healthcare AI experts and institutions.
Practical Learning – Work with real-world patient data (de-identified datasets).
Expert Faculty & Mentors – Learn from AI professionals, healthcare analysts, and data scientists.
Impact-Driven AI Skills – Gain the ability to implement AI-driven solutions in healthcare settings.
Flexible Learning – Designed for busy healthcare professionals and executives.

Outcome:

Graduates of this program will have the skills to integrate AI into healthcare analytics, improve hospital efficiency, enhance patient outcomes, and drive AI-powered healthcare transformation.

GUEX004: AI for Cybersecurity & Risk Management

The AI for Cybersecurity & Risk Management executive program is designed for IT security professionals, risk managers, chief information security officers (CISOs), and executives responsible for securing digital assets. This program equips participants with cutting-edge AI-driven cybersecurity techniques, threat detection strategies, and risk management frameworks to mitigate cyber threats in modern enterprises.

With the growing sophistication of cyberattacks, organizations must integrate Artificial Intelligence (AI) to enhance threat intelligence, automate security responses, and improve resilience against cyber threats. This program blends theoretical knowledge with hands-on training, enabling leaders to leverage AI in building proactive and adaptive security frameworks.

Who Should Enroll?

Chief Information Security Officers (CISOs) & IT Security Leaders – Professionals responsible for enterprise cybersecurity strategy.
Risk Management Professionals – Individuals in charge of identifying, assessing, and mitigating cyber risks.
Cybersecurity Analysts & Engineers – Those looking to integrate AI for advanced threat detection and automation.
IT & Compliance Officers – Professionals managing security regulations, compliance, and risk mitigation.
Data Scientists & AI Engineers – Individuals interested in AI-driven cybersecurity applications.
Government & Law Enforcement Officials – Professionals dealing with national cybersecurity and cybercrime prevention.

Key Learning Objectives:

Understand AI’s Role in Cybersecurity – Learn how AI is transforming security operations, threat intelligence, and incident response.
Master AI-Powered Threat Detection – Utilize machine learning models to identify malware, phishing, and insider threats.
Leverage AI for Risk Assessment & Fraud Detection – Automate risk analysis and fraud prevention techniques.
Implement AI-Based Security Automation – Develop AI-driven Security Orchestration, Automation, and Response (SOAR) solutions.
Enhance Cyber Threat Intelligence with AI – Use NLP and deep learning for cyber threat hunting.
Explore Ethical AI & Bias in Cybersecurity – Address ethical concerns and biases in AI-driven security solutions.
Gain Hands-On Experience with AI Security Tools – Work with real-world AI-based security tools and frameworks.

Program Structure:

Duration: 40 hours (5–6 weeks).
Delivery Mode: Online interactive sessions + hands-on labs + project-based learning.

Prerequisites:

Basic understanding of cybersecurity concepts.
No prior AI or programming experience required (Python basics covered).

Modules:

Module 1: AI & Cybersecurity – Foundations & Applications
- Introduction to AI in cybersecurity: Opportunities & challenges.
- Machine learning vs. deep learning in cybersecurity.
- Overview of AI-powered security tools and frameworks.
- Case studies: How top companies use AI to prevent cyber threats.
Module 2: Machine Learning for Threat Detection & Prevention
- Supervised vs. unsupervised machine learning models for cybersecurity.
- AI-driven malware detection & behavioral analysis.
- AI-powered intrusion detection & prevention systems (IDS/IPS).
- Detecting zero-day attacks using AI anomaly detection.
Module 3: AI for Risk Assessment & Cyber Threat Intelligence
- AI-based risk scoring and predictive analytics.
- Natural Language Processing (NLP) for cyber threat intelligence.
- Dark web monitoring and AI-driven cyber threat hunting.
- AI for fraud detection: Preventing phishing & social engineering attacks.
Module 4: AI in Security Automation & Incident Response
- AI-driven Security Orchestration, Automation, and Response (SOAR).
- AI-powered SIEM (Security Information and Event Management) solutions.
- Automating security event correlation & incident prioritization.
- AI for automated penetration testing & ethical hacking.
Module 5: AI in Cloud Security & Identity Protection
- AI for securing cloud environments (AWS, Azure, Google Cloud).
- AI-driven identity & access management (IAM).
- Preventing unauthorized access using AI behavioral analytics.
- AI in Zero Trust Security Architecture.
Module 6: Capstone Project – AI-Driven Cybersecurity Solution
- Hands-on project: Build an AI-powered cybersecurity solution.
- Case study-based approach: Solve real-world security threats.
- Group discussions and expert mentorship on security challenges

Program Features:

Expert-Led Sessions – Learn from cybersecurity leaders, AI researchers, and risk management experts.
Hands-On AI Cybersecurity Training – Work with real cybersecurity datasets and AI tools.
Live AI Security Simulations – Experience real-time AI-powered threat detection.
Global Certification – Receive an industry-recognized certificate upon completion.
Flexible Learning Mode – Online live sessions + self-paced projects + mentor support.

Why Choose This Program?

Industry-Focused Curriculum – Developed with cybersecurity and AI experts.
Practical AI Applications – Learn through real-world cyber threat case studies.
Mentorship from AI & Cybersecurity Leaders – Guidance from top professionals.
AI-Driven Career Advancement – Gain in-demand skills for AI in cybersecurity roles.

Outcome:

Deploy AI-driven security solutions to protect enterprises.
Detect, analyze, and mitigate cyber threats using AI models.
Automate risk assessment, compliance, and incident response.
Lead AI-powered cybersecurity transformations in their organizations.

GUEX005: Data Analytics with Python

The Data Analytics with Python executive program is designed for professionals, business leaders, and data enthusiasts who want to harness the power of Python for data-driven decision-making. This program equips participants with essential skills to extract insights from complex datasets, create impactful visualizations, and build predictive models to drive business success. Participants will gain hands-on experience applying AI and machine learning techniques to real-world business problems.

Who Should Enroll?

Business leaders and executives looking to integrate AI into their decision-making processes.
Data analysts and professionals seeking to enhance their AI and Python programming skills.
Entrepreneurs aiming to leverage AI for competitive advantage.
Mid- to senior-level managers in finance, marketing, operations, and HR who want to use AI for insights.
IT and analytics professionals transitioning into AI-driven roles.

Key Learning Objectives:

Understand AI Fundamentals – Gain a deep understanding of artificial intelligence, machine learning, and deep learning concepts.
Develop Python Programming Proficiency – Learn Python’s core libraries (NumPy, Pandas, Matplotlib, and Scikit-learn) for AI and analytics.
Leverage AI for Data Analytics – Use AI-driven techniques for data visualization, predictive modeling, and strategic decision-making.
Apply Machine Learning Algorithms – Implement supervised and unsupervised machine learning models in Python.
Explore Natural Language Processing (NLP) and Deep Learning – Learn text analytics, sentiment analysis, and neural networks.
Enhance Decision-Making with AI Tools – Utilize AI-powered analytics for marketing, finance, operations, and customer insights.
Work on Real-World Business Case Studies – Apply AI techniques to practical business challenges through hands-on projects.

Program Structure:

Duration: 5-6 weeks (40 hours).
Mode: Online live sessions + self-paced learning + hands-on projects.

Prerequisites:

Basic understanding of business operations.
No prior programming experience required (Python basics will be covered).

Modules:

Module 1: Introduction to Data Analytics with Python
- Data analytics concepts and methodologies.
- Overview of Python and its ecosystem for data analytics.
- Installing and configuring Python environments.
- Introduction to Python basics: variables, loops, functions, and control structures.
Module 2: Data Handling and Processing with Python
- Data manipulation using Pandas: DataFrames, indexing, filtering, and grouping.
- Data transformation with NumPy: Arrays, matrix operations, and broadcasting.
- Handling missing data, data types, and duplicates.
- Merging, joining, and concatenating datasets.
- Practical business case: Cleaning and analyzing sales data.
Module 3: Exploratory Data Analysis (EDA) & Visualization with Matplotlib & Seaborn
- Introduction to data visualization principles.
- Creating basic and advanced plots using Matplotlib (line, bar, scatter, histograms).
- Advanced visualizations with Seaborn (heatmaps, pair plots, and violin plots).
- Interactive visualizations with Plotly.
- Practical business case: Analyzing customer purchase behavior.
Module 4: Descriptive Analytics and Statistical Analysis
- Understanding statistical measures: mean, median, mode, variance, and standard deviation.
- Hypothesis testing and confidence intervals.
- Correlation and regression analysis.
- Practical business case: Analyzing marketing campaign performance.
Module 5: Predictive Analytics & Machine Learning with Scikit-Learn
- Introduction to machine learning concepts (supervised vs. unsupervised learning).
- Building regression models (linear regression, multiple regression).
- Classification models (logistic regression, decision trees, random forests).
- Model evaluation metrics (accuracy, precision, recall, F1-score).
- Practical business case: Building a customer churn prediction model.
Module 6: Time Series Analysis and Forecasting
- Introduction to time series data and components.
- Handling time series data using Pandas.
- Building time series models (moving averages, ARIMA).
- Forecasting business trends and sales.

Program Features:

Live Instructor-Led Sessions – Interactive workshops with AI experts and industry practitioners.
Hands-On Python Programming – Practical coding exercises and AI model building.
Real-World Business Case Studies – Application of AI in finance, marketing, HR, and operations.
Capstone AI Project – Work on an AI-driven business problem to showcase your learning.
Certification of Completion – Recognized certification upon successful completion of the program.

Why Choose This Program?

Industry-Relevant Curriculum: Designed in collaboration with AI and business analytics experts.
Hands-on AI Applications: Gain practical experience through coding exercises and real-world projects.
Expert Faculty & Mentors: Learn from AI professionals, business strategies, and data scientists.
AI for Decision-Making: Empower yourself with AI-driven business strategies.
Flexible Learning: Designed for working professionals with part-time online options.

Outcome:

Graduates will have the skills to:
- Implement AI-driven analytics in their organizations.
- Make data-driven decisions with confidence.
- Build machine learning models for predictive analytics.
- Lead AI transformation initiatives in their industries.

GUEX006: Supply Chain Digital Transformation

Equips professionals with skills to integrate new technology into supply chain operations, enhancing resilience, efficiency, and cost-effectiveness.

Who Should Enroll?

Executives & supply chain managers looking to integrate digital solutions.
Professionals in operations and logistics seeking technology insights.
AI experts and data analysts interested in supply chain applications.
Business leaders spearheading the 4.0 industrial revolution.

Key Learning Objectives:

Understand AI-driven inventory optimization and demand predictions.
Explore automation in logistics, warehousing, and procurement.
Examine predictive analytics for supply chain risk management.
Analyze real-world case studies on AI-powered supply chains.
Develop strategies for integrating AI tools into supply chains.

Program Structure:

Duration: 4 weeks (16 hours total).
Delivery Mode: Hybrid (Online + In-Person + Workshops at Partner Institutions).

Modules:

Supply Chain & Logistics Management Fundamentals.
Top 10 Supply Chain Technologies (Cloud Computing, IoT, AI, RFID, etc.).
ERP Systems & Case Studies.
AI Governance & Ethical Considerations.

Outcome:

Professional Certificate in Supply Chain Digital Transformation.
Practical skills to implement AI in supply chain operations.
Competitive edge in the evolving supply chain landscape.

GUEX007: Sustainable Business for the Circular Economy

Equips professionals with skills to transition from traditional business models to circular economy frameworks, focusing on sustainability-driven innovation.

Who Should Enroll?

Business leaders and entrepreneurs implementing sustainability strategies.
Operations & supply chain managers adopting circular economy tactics.
ESG specialists and sustainability officers improving corporate accountability.
Product designers and engineers creating sustainable solutions.
Academics and consultants advising on sustainability transformation.

Key Learning Objectives:

Understand circular economy principles and business impact.
Explore circular supply chains, reverse logistics, and sustainable procurement.
Analyze case studies of companies implementing circular strategies.
Develop financial and business models for circular economy initiatives.
Learn about regulations and certifications affecting sustainable businesses.

Program Structure:

Duration: 4 weeks (16 hours total).
Delivery Mode: Hybrid (Online + In-Person Workshops)

Prerequisites:

Basic understanding of business operations.
No prior programming experience required (Python basics will be covered).

Modules:

Foundations of Circular Economy in Business.
Circular Business Strategy and Implementation.

Outcome:

Professional Certificate in Sustainable Business for the Circular Economy.
Ability to implement sustainability frameworks in business operations.
Strengthened expertise in circular economy strategies

GUEX008: Gender Analysis in International Affairs

This course explores the intricate relationship between gender, politics, and development, emphasizing gender representation in governance processes. It delves into the politics of inclusion and empowerment, the politicization of gender, and gender dynamics’ impact. The course evaluates how gender equality contributes to achieving Sustainable Development Goals (SDGs) and underscores the importance of prioritizing women’s empowerment in policy and decision-making.

Who Should Enroll?

Diplomats & Foreign Affairs Professionals integrating gender perspectives into policy.
Government & Policy Makers engaged in international relations and development.
NGO & International Organization Staff working in development, peacebuilding, and humanitarian aid.
Researchers & Academics focusing on gender studies and international politics.
Corporate & Development Professionals applying gender-sensitive approaches in global business and economic policies.

Key Learning Objectives:

Understand gender’s role in international policy, security, and development.
Apply gender analysis frameworks to international conflicts, peace processes, and diplomacy.
Explore gender’s impact on economic development, labor markets, and migration.
Evaluate gender policies of international institutions like the UN, World Bank, and regional organizations.
Develop policy recommendations for governments, NGOs, and corporations.
Study case examples on gender-based violence, migration, and climate change from a gendered perspective.
Learn about gender mainstreaming in global governance and human rights.

Program Structure:

Duration: 4 weeks, one day per week (16 hours total).
Delivery Mode: Hybrid (Online + In-Person Workshops at Partner Institutions + on campus).

Prerequisites:

No specific academic background required—open to professionals across sectors.
Interest in international affairs, gender studies, and policy-making.
Some prior knowledge of international relations or human rights is beneficial but not mandatory.

Modules:

Module 1: Foundations of Gender Analysis in International Affairs
- Introduction to Gender Theories and Frameworks in Global Affairs.
- Gender and International Relations: Diplomacy, Security, and Foreign Policy.
- Women, Peace, and Security (UNSCR 1325 and Beyond).
- Case Studies: Gender Perspectives in Global Conflicts.
Module 2: Applied Gender Analysis in Policy and Development
- Gender and Economic Development: Labor Rights, Microfinance, and Corporate Responsibility.
- Gender and Migration: Refugee Crises, Human Trafficking, and Displacement.
- Climate Change and Gender: Impact on Vulnerable Communities.
- Capstone Project: Designing a Gender-Inclusive Policy for Real-World Application.

Why Choose This Program?

Highly Relevant Content aligned with global gender policies and institutions.
Taught by Experts from leading universities and international organizations.
Interactive Learning Experience with policy simulations and group discussions.
Flexible Learning designed for working professionals.
Globally Recognized Certificate enhancing career opportunities in international affairs.

Outcome:

Receive a Professional Certificate in Gender Analysis in International Affairs.
Gain expertise in gender-sensitive policymaking and program development.
Enhance career prospects in government, international organizations, and NGOs.
Build valuable global networks with professionals and policymakers.

GUEX009: Digital Marketing

This intensive, fast-track certificate program equips professionals with essential digital marketing strategies and tools to grow brands and businesses online. Covering key areas such as SEO, social media, content marketing, and paid advertising, this program is designed for quick skill acquisition with immediate real-world application.

Who Should Enroll?

Marketing Professionals looking to enhance their digital expertise.
Entrepreneurs & Business Owners seeking to improve their online presence.
Social Media Managers & Content Creators wanting to boost engagement.
Sales & Corporate Professionals leveraging digital strategies for business growth.
Career Changers & Fresh Graduates exploring opportunities in digital marketing.

Key Learning Objectives:

Develop effective social media marketing strategies for platforms like Facebook, Instagram, and LinkedIn.
Learn content marketing and brand storytelling to drive engagement.
Gain hands-on experience with Google Ads and Facebook Ads.
Use Google Analytics to track and measure campaign success.

Why Choose This Program?

Practical & Industry-Relevant curriculum.
Taught by Experts from top global agencies and brands.
Recognized Certification to boost career growth.

Program Structure:

Duration: 4 weeks (16 hours total).
Delivery Mode: Hybrid (Online + On-campus).

Prerequisites:

No prior marketing experience required.
Basic familiarity with social media platforms is helpful.

Modules:

Module 1: Digital Marketing Foundations
- Core concepts, consumer behavior, and digital strategy.
- Market research and competitor analysis.
Module 2: SEO & Content Marketing
- SEO fundamentals and keyword optimization.
- Content creation, blogging, and video marketing.
Module 3: Social Media & Paid Advertising
- Meta Ads and TikTok Ads campaigns.
- Search Engine Optimization (SEO) and Search Engine Marketing (SEM).
- Google Search and Google Display advertising campaigns.
- Digital marketing strategy, Google Ads, Facebook Ads, and influencer marketing.
Module 4: Analytics & Campaign Execution
- Google Analytics and performance tracking.
- Capstone project: Launching a real digital marketing campaign.

Program Features:

Live Instructor-Led Sessions – Interactive workshops with AI experts and industry practitioners.
Hands-On Python Programming – Practical coding exercises and AI model building.
Real-World Business Case Studies – Application of AI in finance, marketing, HR, and operations.
Capstone AI Project – Work on an AI-driven business problem to showcase your learning.
Certification of Completion – Recognized certification upon successful completion of the program.

Outcome:

Earn a Professional Certificate in Digital Marketing.
Launch successful digital marketing campaigns.
Enhance career prospects in marketing, e-commerce, and digital business growth.

Registration Fee:

Code	Program Name	Cost
		Non-GU	GU	Non-EGY
GUEX001	AI and its Applications	2500	2000	$99
GUEX002	AI for Business	1550	1240	$65
GUEX003	AI for Healthcare Analytics with Python	2500	2000	$99
GUEX004	AI for Cybersecurity & Risk Management	2500	2000	$99
GUEX005	Data Analytics with Python	2500	2000	$99
GUEX006	Supply Chain Digital Transformation	1550	1240	$65
GUEX007	Sustainable Business for Circular Economy	1550	1240	$65
GUEX008	Gender Analysis and International Affairs	1050	840	$49
GUEX009	Digital Marketing	1550	1240	$65

Note: 20% off for GU Students and Alumni (graduates)

The start date will be announced once the minimum number of registrations is completed per course.

Registration

Payment:
Bank Transfer to National Bank of Egypt (NBE)
Account Number: 6423071180356602028
For Non-Egyptians Use THIS Account:
IBAN: EG370003000930611803566010190
Account Number: 0093061180356601019

Use This Link or Scan QR Code For Registration

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