Program Details
As sports evolve to maintain relevance in the increasingly fragmented world of business and entertainment, the sports industry must approach revenue generation and fan engagement from an unexplored lens.
The BA program in business with a concentration in sports business provides courses on business principles and theories that apply to the sports industry. Coursework may include communication in business, mathematics for business analysis, marketing performance, fan behavior, media and more. Students will also explore what it means to be a consumer in the business of sports and what marketers need to know to design, evaluate and implement effective marketing strategies for fans.
A dual degree in Sports Business from ASU and GU helps graduates develop the knowledge and abilities to:
● Gain expertise on best practices for marketing, analytics, revenue generation and more.
● Develop theoretical and practical skills that’ll apply directly to the sports industry and almost any business context.
These skills include, but are not limited to:
o Critical thinking
o Organization
o Perseverance
o Persuasion
o Problem-solving
o Teamwork
o Verbal communication
o Written communication
