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Field of Administrative Sciences

Marketing Program (Dual Degree)

Marketing Program (Dual Degree)

Required Courses Dual Degree Duration
52 Available 8 Semesters 
Language Credit Hours Annual Fees
English 140 Cr. Hrs. 160,000 EGP


Program Overview

For the first time in Egypt, students can earn a dual bachelor’s degree in business administration from Galala University (GU) and Arizona State University (ASU) studying at the Galala campus. 

This GU-ASU bachelor’s dual-degree in marketing is a crucial step toward a dynamic career field where professionals fill several roles related to consumer behavior, analysis, advertising, market strategy and more.

The marketing degree helps students gain an understanding of the science behind consumer behavior and the critical role that marketing plays in all organizations. Students develop the necessary marketing skills needed for the competitive environment of the twenty-first century job market.

  • AccoladesThe ASU Marketing BS degree is offered by the AACSB-accredited W. P Carey School of Business.

Admission Requirements

GU requirements:

  • 2 admission tests: a cognitive test which represents 25%, a critical thinking test which represents 5% and the rest is your Thanaweya Amma or the equivalent certificate which will represent the rest of the 70%.


ASU requirements:

  • Students must complete the following eight courses before enrolling at ASU with a GPA of 3.4 or higher: CIS 105/BIS111 , MAT 210/MAT235, ECN 211/ECO113, MAT 211/MAT 236 , ACC 231/ACC112, ECN 212/ECO114, ECN 221/MAT335, and ACC 241/ACC122.
  • No individual course may have a grade below a C (2.0). Cumulative GPA for all courses in semesters 1-4 must be 3.0 or higher.
  • TOEFL iBT of 61, IELTS of 6.0, PTE of 53, Duolingo English Test 95 or successful completion of ASU’s English for Undergraduate Admissions and Achievement course.

Career opportunities

Through the proper selection of coursework and other educational experiences, a marketing student may prepare for a variety of careers in areas such as:

●      business development

●      business-to-business marketing

●      customer relationship management

●      international marketing

●      market research and information management

●      marketing communications

●      professional sales and relationship management

●      retail management

●      sales management

●      services marketing

Career examples include, but are not limited to, those shown in the following list:

●      Business educator   

●      Field Researcher

●      Market Research Analyst   

●      Marketing Associate

●      Marketing specialist 

●      Public Relations specialist 

●      Public Relations Specialist 

●      Sales Associate

●      Sales specialist

●      Store Manager

Tuition Fees

  • Annual Fees: 160,000 EGP
  • Registration Fees (Paid Once): 4,000 EGP
  • Ministry Fees: 3,200 EGP
  • Annual Admin Fees:7000 EGP
  • Total First Year Fees: 176,200 EGP
  • Total Annual Fees: 170,200 EGP
  • Lab Usage fees (non-Refundable): 2,000 EGP