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Study Plan

Marketing Program (Dual Degree)

Marketing Program (Dual Degree)

Semester 1

Code Course Name GU Credit Hours
BIS111 Computer Applications and Information Technology 3
MAT235 Brief Calculus 3
SOC112 Introduction to Sociology 3
PSC011 Intro to Law and Human Rights (HU and H and G) 2
LAN010 / LAN011 Arabic Language (G) OR Arabic Language for Non-Native Speakers (G) 2
GEO217 Climate Change and Sustainability (SB and G) 2
LIB116 Research and Analytical Skills 2

Semester 2

Code Course Name GU Credit Hours
HIS111 History of Civilizations (HU and H and G) 2
ECO113 Macroeconomic Principles 3
VIA121 History of Art (HU and H and G) 2
PYS111 Introduction to Psychology 3
MAT236 Mathematics for Business Analysis 3
UNR012 Negotiation skills 2
COM011 Communication Skills (SB and G) 2

Semester 3

Code Course Name GU Credit Hours
ACC112 Uses of Accounting Information I 3
LAN025 First-Year Composition 3
ECO114 Microeconomic Principles 3
MAT335 Business Statistics 3
CHE102 General Chemistry 4
LAN028 Critical Thinking 2

Semester 4

Code Course Name GU Credit Hours
ACC122 Uses of Accounting Information II 3
LAN026 First-Year Composition 3
BIO100 The Living World 4
COM017 Public Speaking 3
MGT031 Entrepreneurship and Innovation 2
BIS321 E-commerce and E-business 3

 

Semester 5

Code Course Name GU Credit Hours
MKT311 Applied Marketing Management and Leadership 3
MGT365 Intermediate Career Management 0.5
LAN027 Business Writing 3
FIN212 Fundamentals of Finance 3
MGT337 Global Supply Operations 3
MKT314 Introduction to Digital Marketing 3
ACC211 Intermediate Accounting 1 3

Semester 6

Code Course Name GU Credit Hours
MGT366 Junior Networking Foundations 0.25
MKT310 Marketing Research 3
MGT313 Organization and Management Leadership 3
MGT436 Principles of International Business 3
MKT319 Advertising and Beyond: Customer-Centric Brand Development 3
MKT315 Designing Brand Identity: Methods and Digital Tools 3
MKT316 Business-to-Business Marketing 3

Semester 7

Code Course Name GU Credit Hours
MKT410 Consumer Behavior 3
MGT363 Business Law and Ethics for Managers 3
MGT367 Problem Solving and Actionable Analytics 3
MKT419 Global Marketing Management 3
COM016 Diversity and Organizations 3
MKT412 Social Media and Content Marketing 3

Semester 8

Code Course Name GU Credit Hours
BIS232 Advanced Excel in Business 3
MKT415 Competitive Marketing Strategy 3
MGT474 Capstone Course 3
MGT463 Senior Career Transition Management 0.25
MKT418 Services Marketing Strategy 3
MGT464 Building Leadership Skills 3

Elective (E1)

  • BIS434 Marketing Analytics Fundamentals
  • BIS412 Fintech Fundamentals
  • ACC 211 Intermediate Accounting 1
  • ACC412 Accounting Information for Decision Making
  • MGT312 Feasibility study for small Business Enterprise
  • ECO231 Digital Economy
  • FIN414 International Finance
  • FIN415 Business Analysis and Valuation
  • MKT315 Designing Brand Identity: Methods and Digital Tools
  • MKT412 Social Media and Content Marketing
  • MKT318 Integrated Marketing Communications

Become a global student without crossing borders. Join the first private Egyptian university that offers you world-class education and dual degrees from America’s Top ranking university, at Egyptian fees.