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Study Plan

Advertising Production Program

Advertising Production Program

Semester 1

Code Course Name LCT LAB TUT OTH CNTCT CH SWL ECTS
MCM211 Introduction to Human Communication 3 0 0 0 3 3 135 6
MDP281 Introduction to Photography 2 0 0 2 4 3 150 6
E1 Elective Course (1) 1 0 0 0 3 2 105 4
E1 Elective Course (1) 1 0 0 0 3 2 105 4
UC1 University Requirement (1) 2 0 0 0 2 2 0 0
UC2 University Requirement (2) 2 0 0 0 2 2 90 4
UC3 University Requirement (3) 2 0 0 0 2 2 90 4

Semester 2

Code Course Name LCT LAB TUT OTH CNTCT CH SWL ECTS
MCM214 Marketing Communication and Advertising 3 0 0 0 3 3 135 6
MDP241 Principles of Video Production & Editing 2 0 0 2 4 3 150 6
E1 Elective Course (1) 1 0 0 0 3 2 105 4
E1 Elective Course (1) 1 0 0 0 3 2 105 4
UC4 University Requirement (4) 2 0 0 0 2 2 90 4
UC5 University Requirement (5) 2 0 0 0 2 2 90 4
UC6 University Requirement (6) 2 0 0 0 2 2 90 4

Semester 3

Code Course Name LCT LAB TUT OTH CNTCT CH SWL ECTS
NWE231 Media Writing 2 0 0 2 4 3 150 6
NWE232 Visual Storytelling 2 0 0 2 4 3 150 6
MDP282 Basics of Media Design 2 0 0 2 4 3 150 6
E1 Elective Course (1) 1 0 0 0 3 2 105 4
E1 Elective Course (1) 1 0 0 0 3 2 105 4
UC7 University Requirement (7) 2 0 0 0 2 2 90 4
UE1 Elective University (1) 2 0 0 0 2 2 90 4

Semester 4

Code Course Name LCT LAB TUT OTH CNTCT CH SWL ECTS
MDP242 Audio Production 2 0 0 2 4 3 150 6
MDP283 Introduction to Media Graphics 2 0 0 2 4 3 150 6

MDP368

Advertising and Marketing Communication Planning

 2 0 0 2 4 3 150 6
E1 Elective Course (1) 1 0 0 0 3 2 105 4
E1 Elective Course (1) 1 0 0 0 3 2 105 4
UE2 Elective University (2) 2 0 0 0 2 2 90 4
UE3 Elective University (3) 2 0 0 0 2 2 90 4

Semester 5

Code Course Name LCT LAB TUT OTH CNTCT CH SWL ECTS
MCM213 Media Effects 3 0 0 0 3 3 135 6
NWE333 Advertising Copywriting 1 0 0 2 3 3 135 6
MDP369 Advertising Media and Strategies 2 0 0 2 4 3 150 6
MDP384 Vector Graphics 2 0 0 2 4 3 150 6
E2 Elective Course (2) 2 0 0 0 4 3 150 6
E3 Elective Course (3) 2 0 0 0 4 3 150 6

Semester 6

Code Course Name LCT LAB TUT OTH CNTCT CH SWL ECTS
MDP341 Videography 2 0 0 2 4 3 150 6
MDP361 Clients and Audience Analysis 2 0 0 2 4 3 150 6
MDP362 Brands Identity Design 2 0 0 2 4 3 150 6
MDP363 Advertising & Promotion Design 2 0 0 2 4 3 150 6
E2 Elective Course (2) 2 0 0 0 4 3 150 6
E3 Elective Course (3) 2 0 0 0 4 3 150 6

Semester 7

Code Course Name LCT LAB TUT OTH CNTCT CH SWL ECTS
MCM212 Contemporary Media Environment 3 0 0 0 3 3 135 6
MDP261

Advertising & Corporate Communication Production

 2 0 0 2 4 3 150 6
MDP385 Social Media & Mobile Advertising 2 0 0 2 4 3 150 6
MDP464 Advertising Management 2 0 0 2 4 3 150 6
E3 Elective Course (3) 2 0 0 0 4 3 150 6

Semester 8

Code Course Name LCT LAB TUT OTH CNTCT CH SWL ECTS
MDP366 Art Directing 2 0 0 2 4 3 150 6
MDP461 Advertising Production Graduation Project 2 0 0 4 6 4 210 8
E3 Elective Course (3) 2 0 0 0 4 3 150 6

Elective 1 (E1)

  • PSC207 Contemporary International Issues
  • LIB116 Research and Analysis Skills
  • MGT101 Principles of Management
  • MCM111 English Media Conversation
  • MCM112 Media Research
  • MCM113 Interpersonal Skills
  • NWE131 English Media Writing
  • NWE132 Translation for Media Use
  • NWE133 Arabic for Media Use

Elective 2 (E2)

  • MCM215 Principles of Media Content Management
  • NWE221 Introduction to Media News
  • MDP243 Basics of Media Production
  • MDP271 Introduction to Cinema
  • MDP284 Digital Communication
  • MDP285 Introduction to Multimedia

Elective 3 (E3)

  • MDP364 Print & Digital Advertising Production
  • MDP365 Guerrilla Marketing Communication
  • MDP367 TV Advertising Production
  • MDP462 Advanced Photography
  • MDP463 Industry Practices
  • MDP465 Advertising Economics
  • MDP466 Business to Business Advertising

Recent News

Galala University Celebrates the International Day of Persons with Disabilities with an Awareness Event Promoting Inclusion and Comprehensive Healthcare
December 14, 2025By
Faculty of Media Production Participates in the 11th Scientific Conference at MSA University
December 13, 2025By
Prof. Dr. Mohamed El Shinawi and Galala University Students Participate in High-Level EU Parliament Conference on Academic Mobility
December 13, 2025By

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