Study Plan

Advertising Production Program

Advertising Production Program

Semester 1

Code	Course Name	LCT	LAB	TUT	OTH	CNTCT	CH	SWL	ECTS
COM111	Introduction to Human Communication	3	0	0	0	3	3	135	6
CMA432	Introduction to Photography	2	0	0	2	4	3	150	6
E1	Elective Course (1)	1	0	0	0	3	2	105	4
E1	Elective Course (1)	1	0	0	0	3	2	105	4
UC1	University Requirement (1)	2	0	0	0	2	2	0	0
UC2	University Requirement (2)	2	0	0	0	2	2	90	4
UC3	University Requirement (3)	2	0	0	0	2	2	90	4

Semester 2

Code	Course Name	LCT	LAB	TUT	OTH	CNTCT	CH	SWL	ECTS
COM013	Marketing Communication and Advertising	3	0	0	0	3	3	135	6
MDP111	Principles of Video Production & Editing	2	0	0	2	4	3	150	6
E1	Elective Course (1)	1	0	0	0	3	2	105	4
E1	Elective Course (1)	1	0	0	0	3	2	105	4
UC4	University Requirement (4)	2	0	0	0	2	2	90	4
UC5	University Requirement (5)	2	0	0	0	2	2	90	4
UC6	University Requirement (6)	2	0	0	0	2	2	90	4

Semester 3

Code	Course Name	LCT	LAB	TUT	OTH	CNTCT	CH	SWL	ECTS
NWE212	Media Writing	2	0	0	2	4	3	150	6
NWE213	Visual Storytelling	2	0	0	2	4	3	150	6
MDP051	Basics of Media Design	2	0	0	2	4	3	150	6
E1	Elective Course (1)	1	0	0	0	3	2	105	4
E1	Elective Course (1)	1	0	0	0	3	2	105	4
UC7	University Requirement (7)	2	0	0	0	2	2	90	4
UE1	Elective University (1)	2	0	0	0	2	2	90	4

Semester 4

Code	Course Name	LCT	LAB	TUT	OTH	CNTCT	CH	SWL	ECTS
MDP212	Audio Production	2	0	0	2	4	3	150	6
MDP352	Introduction to Media Graphics	2	0	0	2	4	3	150	6
MDP431	Advertising and Marketing Communication Planning	2	0	0	2	4	3	150	6
E1	Elective Course (1)	1	0	0	0	3	2	105	4
E1	Elective Course (1)	1	0	0	0	3	2	105	4
UE2	Elective University (2)	2	0	0	0	2	2	90	4
UE3	Elective University (3)	2	0	0	0	2	2	90	4

Semester 5

Code	Course Name	LCT	LAB	TUT	OTH	CNTCT	CH	SWL	ECTS
COM311	Media Effects	3	0	0	0	3	3	135	6
NWE314	Advertising Copywriting	1	0	0	2	3	3	135	6
MDP334	Advertising Media and Strategies	2	0	0	2	4	3	150	6
MDP356	Vector Graphics	2	0	0	2	4	3	150	6
E2	Elective Course (2)	2	0	0	0	4	3	150	6
E3	Elective Course (3)	2	0	0	0	4	3	150	6

Semester 6

Code	Course Name	LCT	LAB	TUT	OTH	CNTCT	CH	SWL	ECTS
MDP212	Videography	2	0	0	2	4	3	150	6
MDP331	Clients and Audience Analysis	2	0	0	2	4	3	150	6
MDP332	Brands Identity Design	2	0	0	2	4	3	150	6
MDP333	Advertising & Promotion Design	2	0	0	2	4	3	150	6
E2	Elective Course (2)	2	0	0	0	4	3	150	6
E3	Elective Course (3)	2	0	0	0	4	3	150	6

Semester 7

Code	Course Name	LCT	LAB	TUT	OTH	CNTCT	CH	SWL	ECTS
COM212	Contemporary Media Environment	3	0	0	0	3	3	135	6
MDP031	Advertising & Corporate Communication Production	2	0	0	2	4	3	150	6
MDP435	Social Media & Mobile Advertising	2	0	0	2	4	3	150	6
MDP438	Advertising Management	2	0	0	2	4	3	150	6
E3	Elective Course (3)	2	0	0	0	4	3	150	6

Semester 8

Code	Course Name	LCT	LAB	TUT	OTH	CNTCT	CH	SWL	ECTS
FMA444	Art Directing	2	0	0	2	4	3	150	6
MDP436	Advertising Production Graduation Project	2	0	0	4	6	4	210	8
E3	Elective Course (3)	2	0	0	0	4	3	150	6

Elective 1 (E1)

PSC207 Contemporary International Issues
LIB116 Research and Analysis Skills
MGT101 Principles of Management
MCM111 English Media Conversation
MCM112 Media Research
MCM113 Interpersonal Skills
NWE131 English Media Writing
NWE132 Translation for Media Use
NWE133 Arabic for Media Use

Elective 2 (E2)

MCM215 Principles of Media Content Management
NWE221 Introduction to Media News
MDP243 Basics of Media Production
MDP271 Introduction to Cinema
MDP284 Digital Communication
MDP285 Introduction to Multimedia

Elective 3 (E3)

MDP364 Print & Digital Advertising Production
MDP365 Guerrilla Marketing Communication
MDP367 TV Advertising Production
MDP462 Advanced Photography
MDP463 Industry Practices
MDP465 Advertising Economics
MDP466 Business to Business Advertising

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